Where to Advertise

Internal vs External Advertising

INTERNAL RECRUITMENT

 Advantages
 Disadvantages
  • Organisation has better knowledge of applicant strengths/weaknesses
  • Applicant is already familiar with organisation
  • Organisation increases its return on investment in training & development
  • Allows organisation to exercise succession planning and can generate promotions
  • Staff morale and motivation is enhanced
  • Organisation only needs to hire at entry-level positions
  • Competition for promotions among staff can affect morale
  • Sometimes staff may be promoted above their level of competence
  • Can create a "stagnant" workforce lacking creativity and innovation
  • Applicants may be given false expectations

EXTERNAL RECRUITMENT

 Advantages
 Disadvantages
  • Larger talent pool to choose from
  • Offers the organisation new skills, insights, and know-how
  • Can effectively change the 'culture' of a work unit/area
  • Allows an organisation to seek "specialist" expertise in a particular field
  • New employees are not part of existing cliques and therefore, join the organisation unaffected by internal politics
  • Allows an organisation to undertake labour-market testing to ensure it is employing the best possible candidates
  • Cost of recruitment
  • Time taken to recruit
  • Loss of productivity of existing staff involved in the candidate search process
  • Attracting and selecting new employees may be more difficult
  • New staff require time to adjust and "fit-in" to the organisation before they are fully productive
  • Morale may be affected due to existing staff being passed over for the opportunity
  • Greater reliance on interview performance and referees reports = risk of poor applicant selection
  • Employee "fit" may not match the organisations/work unit's

Hard Copy vs Electronic Advertising

Since 1999, electronic or website advertising has proved to be a successful and cost-effective means of recruitment advertising. Most newspapers and journals now have their own websites and charge a minimal fee for advertising.
 
The advantages of internet advertising are:
  • functions as a complimentary or alternative medium to traditional advertising
  • improves the effectiveness and efficiency of recruitment advertising
  • allows for 'targetted' advertising to capture a specific audience
  • dynamically changes the way ads are presented
  • fraction of cost
  • faster communication
  • global marketing - potential to reach broader national/international labour markets
  • holistic approach for employers/employees
The disadvantages of internet advertising are:
  • whilst national websites like Mycareer.com and Seek.com are very popular and generate a lot of interest, careful monitoring has shown that we get quantity rather than quality of applications.
  • applicants who are not familiar with merit based selection, do not address the selection criteria,
    nor do the templates on these websites allow customisation so that applicants address the criteria in their application.
Specialist national/international websites can be used for advertising senior, academic or research positions. Over the last two years statistics have shown that the most successful applicants came from advertisements placed on the HR website.
 
Note: The Department of Immigration & Multicultural & Indigenous Affairs (DIMA) require UNSW to provide documentary evidence of having tested the labour market in Australia by advertising nationally before nominating an overseas employee. Labour Market Testing (LMT) must occur within 6 months prior to lodging the nomination.
 
For further information contact your HRC for a recruitment advertising manual or send your enquiries to Advertising Executive, Angela Teng on telephone: 9385 1697 or email: angela.teng@unsw.edu.au

Newspapers/Publications

NATIONAL PUBLICATIONS

CODE
PUBLICATION
INFORMATION
AC
Australian
Computing/IT Section (Tuesday)
AG
Australian
General Appointments (Saturday)
AHM
Australian
Hospital & Medical (Saturday)
AE
Australian
Executive Appointments (Daily)
AENG
Australian
Mining/Eng Appointments (Saturday)
AN
Australian
Early General News (Daily)
AHE
Australian
Higher Education (Wednesday)
AS
Australian
Science & Health (Thurs)
AV
Australian
Australian Aviation (Friday)
AG
Australian
Media (Thursday)
AO
Australian Optometry
Monthly
AGS
Australian
Geographical Sciences
AA
Adelaide Advertiser
Mon-Sat
AB
Ausimm Bulletin
Monthly
BMA
Border Mail, Albury
Saturday
BCM
Brisbane Courier Mail
Mon - Sat
BI
Biotechnology
Monthly
CRW
Campus Review
Tuesday
CT
Canberra Times
Saturday
CWM
City Weekly Magazine
Weekly - Thursday
DT
Daily Telegraph
Monday - Sunday
DAW
Daily Advertiser, Wagga
Saturday
EAC
Engineers Australia Civil
Monthly Fridays
EA
Engineers Australia
Monthly Fridays
FA
Fairfield Advance
Wednesday
FRI
Financial Review - Investment
Friday
FRN
Financial Review - Early Gen News
Friday
FRB
Financial Review - Business
Friday
GIC
Glebe & Inner City News Weekly
Wednesday
HM
Hobart Mercury
Daily - best Saturday
IWS
Inner Western Suburbs Mag
Courier - Monday
IS
Insight
Many versions - need specifics
IC
Incite
Many versions - need specifics
JOG
Journal of Obstetrics & Gynaecology
ANZ publication
KM
Koori Mail
Wed fortnightly
LIV
Liverpool/Fairfield Champion
Wednesday
MA
Melbourne Age
Daily - best Saturday
MD
Manly Daily
Daily - best Saturday
MJA
Medical Journal of Australia
Fortnightly
MCA
McArthur Newspapers
Advertiser - Wed, Chronicle - Tues.
NSANZ
New Scientist
Aust/NZ Edition
NF
Nine to Five Mag
Monday
NST
North Shore Times
Wednesday and Friday
NIT
National Indigenous Times
Wed fortnightly
NTN
Northern Territory News
Daily - Saturday
SC
Southern Courier
Weekly Tuesday
SSO
Sydney Star Observer
Weekly
SGL
St George & Sutherland Leader
Tuesday & Thursday
SHUH
Sydney Morning Herald Higher Education
Saturday
SHC
Sydney Morning Herald Computing
Tuesday
SHH
Sydney Morning Herald Hospitality
Sat
SHHM
Sydney Morning Herald Hospital & Medical
Sat and Thursday (Science & Health)
SEGN
Sydney Morning Herald Early General News
Saturday
SHPV
Sydney Morning Herald Positions Vacant
Saturday
SHS
Sydney Morning Herald Spectrum
Saturday
SHSC
Sydney Morning Herald Schools & Colleges
Saturday
TL
The Land
Weekly - Thursday
TSJ
The Stock Journal
Weekly - Thursday
UHEB
University & Higher Education Bulletin
 
WC
Wentworth Courier
Wednesday
WA
Western Australian
Wednesday

INTERNATIONAL PUBLICATIONS

CODE
PUBLICATION
INFORMATION
AMUS
Academic Medicine
US Publication
AJM
American Journal of Medicine
Monthly US
APS
American Psychological Society Observer
Monthly
USPA
American Psychological Association Monitor
Monthly
AMS
American Mathematical Society
Monthly
AMSTAT
AMSTAT News
Monthly
ASA
Asian Aviation (Singapore)
Monthly
ASCE
ASCE News
US Engineers - Monthly
ASM
ASM News (American Soc. Microbiologists)
Monthly
BMJ
British Medical Journal
Weekly, Saturdays
BPS
British Psychological Society – Appts Memorandum
Monthly
CHE
Chronicle of Higher Education US
Friday
CEN
Chemistry and Engineering News (US)
Friday
EC
Economist UK
UK
FI
Flight International
UK
GU
Guardian
UK
IE
Institute of Engineers
NZ
LAN
Lancet UK
Weekly
NAT
Nature UK
Weekly - Thursday
NEJM
New England Journal of Medicine
US
NSI
New Scientist
International
NZH
New Zealand Herald - Higher Education
Monday
NZER
New Zealand Education Review
Friday
OVS
Optometry & Vision Science
US
OPO
Opthalmic & Physiological Optics
UK
PUSA
Paediatrics
USA
RSS
Royal Statistical Society
UK
SCI
Science
US Friday
SI
SIAM NEWS (Statistical Inst of America)
Monthly
SAIE
South African Institute of Engineers
SA
THES
The Times Higher Education
UK - Friday

Websites: National and International

 National websites
 International websites
 
 
 
 
http://www.aspr.org.au